10 Ways to Break Into New Markets and Scale Your Venture - Blog
Expanding into new markets is a bold move—and for many business owners, it’s the next essential step toward sustainable growth. Whether you’re a student founder testing your first big idea, Sometimes, a business owner realizes their original market or product isn’t yielding sustainable growth. In response, they may pivot—shifting focus to a new customer segment, industry or geography where there’s stronger demand or a better product-market fit.Market research isn’t glamorous, but launching to crickets isn’t either. It can be as simple as finding out what your customers complain about (they’re telling you for free) and reading competitor reviews to see what’s broken.Entering a new market can be part of that broader pivot strategy.In other cases, a company has saturated its current market or wants to increase revenue, so entering a new market opens up fresh demand and customer bases.